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职位概要 POSITION SUMMARY ? 营销科学经理将在提升客户体验和优化全渠道营销效果方面发挥关键作用。此职位将负责领导数据驱动的战略制定和执行，涵盖基于规则和算法的客户分群、预测建模以及大规模数据运营。理想的候选人将与跨职能团队紧密合作，推动个性化营销、推荐系统开发以及投资回报分析，确保各项举措与公司业务目标保持一致，推动业务持续增长，并最终有效地向领导层汇报。 The Manager, Marketing Science, will play a critical role in driving the development and execution of data-driven strategies to enhance guest experiences and optimize marketing efforts across various channels. This position will oversee the implementation of advanced analytics techniques, including rule-based and algorithmic segmentation, predictive modeling, and large-scale data operations. The ideal candidate will collaborate closely with cross-functional teams to drive personalized marketing, recommendation systems, and ROI analysis, ensuring that all initiatives align with business objectives and contribute to the organization’s growth, and ultimately reports analytical insights to the senior leaders. 主要职责 MAJOR RESPONSIBILITIES ? 客户分群与精准触达 Guest Segmentation